teori sosiologi modern george ritzer pdf
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The word "sosiologi" in Indonesian literally means "social theory." Up until the 1980s, it had been used in philosophical literature to emphasize the need for theories of society. However, in the last few decades sociological theories have become practical tools in analyzing and understanding social life. Teori Sosiologi Modern George Ritzer.pdf is a thesis that deals with two specific yet contemporary theories on sociology titled The McDonaldization of Society by George Ritzer-Barclay and The Cultivation Theory of Social Capital by Robert D. Putnam. It is presented as an annotated bibliography written by Drs. Tri Wardhani Lestari, M.A. at the Faculty of Social and Political Sciences, The University of Indonesia in Bogor. The McDonaldization of Society is a book written by George Ritzer-Barkley, Professor of Sociology at the University of Maryland (College Park). First published in 1993 under the title The McDonaldization of Society , it has since appeared in several editions with different subtitles to accommodate updated material. The basic concept is that society is being governed by industrial-like production techniques that are being applied to services. He writes about industrialization, industrial revolution, industrial enterprise, mass production and mass consumption in industrial societies. He argues that in advanced industrial societies, all aspects of life is in some way related to McDonaldization and the process of rationalization (McDonaldization thesis). Ritzer also describes the McDonaldization of Society as a form of social engineering in which society is regimented and made efficient by the application of principles derived from the fast food chain. The Cultivation Theory of Social Capital by Robert D. Putnam, is about social capital coined by Robert D. Putnam in his book Bowling Alone: The Collapse and Revival of American Community . It is the theory that puts emphasis on social capital, which is a resource that can be accumulated and utilized by individuals and organizations to advance their interests. It focuses on the positive relationship between social capital and social welfare and seeks to highlight the key processes involved in using and developing social capital. The theory emphasizes the value of social capital as a resource that can be used for improvement of quality of life. Putnam also defines two types of social capital: Ritzer notes that both theories discuss different aspects of society such as industrialization, mass production, mass consumption, rationalization (McDonaldization thesis), and cultivation (social capital). Both theories also emphasize the same topics, such as modernization and globalization. George Ritzer-Barclay, in The McDonaldization of Society , discusses that society is automatically becoming a fast food nation and gives the reason why it happens in modern societies: The McDonaldization of Society includes five major parts: (1) "The McDonald's Syndrome," (2) "McDonaldization from 30,000 Feet," (3) "The History of the McDonald's Kultur," (4) "A Closer Look at the Four Dimensions," and (5) "The Seven 'Sins.'" In the first part he discusses how modern society is being regimented by uniformity and efficiency.

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